The Georgia Festival Chorus is excited to announce a vibrant new chapter in our story! With the creative expertise of Terri Longfellow Fuller at Red Berry Creative, we have embraced a modern identity to better reflect our vision for the future. This transformation goes beyond a fresh look - it’s part of a renewed focus on growth and community engagement. Our goal is to connect with new audiences who share our passion for music.
This rebrand is more than just a visual update; it's about creating an identity that represents who we are now and where we’re headed. The GFC leadership wanted a design to reflect our vibrant sound and welcoming spirit! Managing Director Barbara McIver notes, “The rebranding is a way to modernize our online presence and make a fresh start while still holding onto the heart of what makes our chorus special. Our goal is not just to grow in size, but also to deepen our connections within the community and attract a broader, more diverse audience. These aspirations needed to be reflected in our outward appearance.”
“Having the opportunity to work with Terri and Red Berry Creative has been an absolute delight. There is no limit to Terri's creativity! The ideas she has are innovative, the suggestions she makes are invaluable, and her taste is impeccable. Terri's designs are elegant and fresh, and she is always responsive and easy to work with. Our every need was met by her, and she clearly cares about her clients," shares McIver.
A Fresh Brand with Timeless Appeal
At the heart of the new brand is our updated logo, designed by Red Berry Creative. The monogram-inspired icon strikes a perfect balance between modernity and tradition. The design captures the essence of music with a contemporary touch, featuring timeless colors that radiate warmth. The full brand package honors our past while looking toward the future. As Artistic Director David Scott explains, "Georgia Festival Chorus continually strives to bring the excitement of timeless and engaging music to its audience; it's entirely appropriate for our brand and logo to reflect the same artistic energy and heartwarming impact."
In addition to the new logo, our website has undergone a complete transformation. The sleek, elegant design invites both long-time fans and new visitors to explore the Chorus’ rich history, upcoming performances, and ways to get involved. The site makes connecting with us easier and more enjoyable than ever.
Gratitude and Excitement for the Future
We extend our deepest thanks to GFC’s branding committee for their thoughtful guidance, and to the team at Red Berry Creative for their artistry and expertise. This rebranding marks a new beginning for the Georgia Festival Chorus. We’re excited to share our journey as we continue to inspire audiences and celebrate the joy of music!
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